How A Wedding Stationery Business Uses Social Media To Book New Clients feat. In The Event Stationer

According to The Knot and CNBC, couples spent an average of $33,000 to celebrate their wedding in 2019. Beyond the traditional expenses (food, venue, flowers, etc), brides & grooms are now, more than ever, investing in the small aesthetic details of their party such as custom stationery items like hand-drawn invitations, guest escort cards, custom food menus, fancy table numbers, welcome signs, personalized envelopes, RSVP cards, save the dates and more. After the wedding celebration is over, these custom designs become nostalgic items and are often kept as a souvenir piece by the couple or their family & friends. This aesthetic & emotional buying motive has boomed the stationery industry and Sophie Dugan, the Owner, Stationer & Designer of In The Event Stationer is living proof of this "detail boom" in the wedding world. She started her own event stationery business back in 2015, and today, with the help of social media, she's booking clients left & right. We were able to #interview Sophie & she shared with us some behind the scenes information on how she uses social media marketing to get new clients, and here's what she had to say:

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