While we're all staying home due to the COVID-19 spread, there's no better time than now to devote to your own professional GROWTH! As an entrepreneur, it's important to never stop learning, and with today's technology, you can access pretty much any information you need for free. Just like our free classroom, the internet is full of useful & complimentary resources meant to help you grow as a professional and grow as a business owner. And, to help you keep learning as you take advantage of your free time at home, we put together this list with the best (and free) marketing webinars happening in May 2020 for you to enjoy:
Wednesday, May 13, 2020
Wednesday, May 13, 2020,1:00 pm EST
Two of the largest generations in history are stepping up to the plate of parenthood and rewriting the rule book. Compared to previous generations, millennial and gen Z mothers do almost everything differently when it comes to the way they plan and shop for their households. They are overscheduled, understaffed, and more time-starved than ever before. With trillions of dollars in spending up for grabs, brands can’t afford to miss the mark – what these consumers think, feel, share, and tweet matters. During this session, Lauren Fitzgerald, Managing Partner at The Mom Complex, will share five ways your brand can win with moms of today and the moms of the next generation.
Thursday, May 14, 2020
Thursday, May 14, 2020,9:00 am EST
In today’s world, people can find a business in the blink of an eye. With so many competing — yet similar — products and services to choose from, your brand allows you to stand out from the crowd. With the right tools, you can bring your brand to life and set your business up to get online, get found, and get business. During this presentation, you’ll learn: The basics to set your brand up for success; How to get found & manage brand awareness; How to drive business and build relationships.
Thursday, May 14, 2020,9:30 am EST COVID-19 has all of us being less social but more active on social media. Now’s the time to capitalize on the increased online audience and use social media to communicate that your business is open and safe. Join this free webinar to learn why there’s never been a better time to post and promote yourself on social media – plus actionable tips to optimize your Google My Business page to generate leads and more web traffic. We’re also sharing tips and strategies to ensure your business survives and thrives now and after lockdowns are lifted.
Thursday, May 14, 2020,10:00 am EST Email marketing is only as effective as your least engaged subscriber. That’s why having an interested and qualified list of contacts that you can stay top of mind with, is vital to your business. Continuing to grow that list is just as important. Join a very informative session, we'll have a few pro tips and plenty of examples. Register even if you don't think you will make it, we'll send you the replay plus the webinar materials.
Friday, May 15, 2020
Friday, May 15, 2020,1:00 pm EST
The world of email marketing and fundraising is much different than it was just a few months ago.
Things are changing quickly, and we’re forced to adapt on the fly. We’ve lost physical contact with customers and donors but urgently need to relay our messages to them. As a result, we’re sending more email to more people than ever before. In an uncertain world, one thing is for sure, we don’t need any more problems! Unfortunately, the same old obstacles to reaching your audience exist, only now the stakes are much higher! That makes the risk of bad email addresses and list attrition even more real and pressing. These two factors work together to hamper the effectiveness of our outreach efforts. Join in as we break down simple steps to offset them and emerge from the slowdown better than ever before.
Friday, May 15, 2020,1:00 pm EST
You might believe you’re doing everything possible to get your message in front of the right audiences – including SEO blog posts, geolocation pages, and paid advertising. But if you aren’t creating content experiences that they’ll find relatable, memorable, and inspiring, your efforts won't be enough to earn their business. Today’s consumers use all the data and insights at their disposal to gain the upper hand when deciding which companies to work with. They don’t want to be upsold or treated like the Average Joe or Jane; so, to capture their mindshare, your content has to do more than just appear in front of them. It has to convince them that your business understands their unique needs and is singularly capable of delivering on all their expectations.
Monday, May 18, 2020
Monday, May 18, 2020,11:00 am EDT
Companies are cutting marketing budgets to survive as COVID-19 and economic changes decimate revenue. Marketing technology accounts for 26% of total marketing spend, so leaders and CMOs must understand how to quickly evaluate martech effectiveness and efficiently optimize costs. This complimentary webinar reveals how to accelerate traditional processes to recognize the optimal martech cuts that allow marketing to succeed and your business to flourish.
Monday, May 18, 2020,3:00 pm EST
Marketers across categories and around the world have stepped forward in profound ways, and in the face of profound challenges, to enable their companies to respond to the Covid-19 crisis. Many have also begun to lay the foundation for renewed advantage as the crisis recedes. At this session, join three of the world’s top marketers, EY’s Toni Clayton-Hine, UL’s Kathy Seegebrecht, and Stein IAS’ Tom Stein as they discuss the ways marketers are going far beyond business-as-usual to deliver deeply meaningful impact for their organizations in these extraordinary times.
Tuesday, May 19, 2020
Tuesday, May 19, 2020,1:00 pm EST
In this do-everything-from-home world, technology is even more prevalent in consumers’ lives today than ever before. But the customer experience is human; technology only supports and facilitates the experience. Customer experience is very much human to humans, and the more technologically-advanced brands become, the more customers crave human interaction. What does that mean for marketing leaders? It means that they need to put customers at the center of their strategies, what their teams do, and how they support their teams. They need to be more human. It means that they need to make empathy one of their superpowers. Join CMSWire, Dave Rigotti, Head of Commercial ABM, Adobe Experience Cloud, and Annette Franz, CEO and Founder of CX Journey Inc., for a live, hour-long webinar on how empathy must be at the core of what all marketing leaders do — from communications to advertising to product design.
Tuesday, May 19, 2020,1:00 pm EST
As recent disruptions due to Covid-19 and the resulting economic downturn influence every sector of business, it is more important than ever to focus on the power of analytics to help businesses thrive in even difficult times. In this webinar, we will discuss how to support decisioning and reduce risk by balancing the long- and short-term, leveraging scenario planning and increasing speed to insights. Using ROI Genome intelligence, which spans hundreds of billions of dollars in marketing spend, across 700+ brands in over 45 countries, we will show how brands have prospered through past downturns and give best practices for being adaptive in the face of change.
Thursday, May 19, 2020,4:00 pm EST
Facebook has come a long way. Today, with more than 1 billion users, it is an important part of your marketing plan, no matter what size company you run. In this webinar, we will look at strategies for B2B and B2C companies including what types of content, and how and when to use the important and very affordable advertising tool.
Wednesday, May 20, 2020
Wednesday, May 20, 2020,1:00 pm EST In 2019, Generation Z became the largest consumer segment in the world. They are not only the largest generation, but they also have an estimated purchasing power of $143 billion in the United States alone. With the oldest Gen Zers having just joined the workforce and the majority of Gen Zers in college, high school, middle school and grammar school, they significantly influence their parents when making a purchase or selecting one brand over another. However, Gen Z does not consume traditional media and they do not respond to traditional advertising and marketing. This webinar, led by Rutgers University professor Mark Beal, author ofDecoding Gen Zand the recently published,Engaging Gen Z, will delve into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.
Wednesday, May 20, 2020,1:00 pm EDT
Today’s buyers have many ways to find the products and services they acquire. Growing a business today isn’t as much about creating demand as it is about leading a complete journey. In this session, best-selling author of Duct Tape Marketing, John Jantsch, and Payman Taei, Founder of Visme will share: The 7 behaviors driving the customer journey; How to identify the questions and objections prospects have at every stage; How to build a robust journey using The Marketing Hourglass; How to apply the journey to sales, service, and marketing; How to significantly increase referrals from every customer, and more.
Thursday, May 21, 2020
Friday, May 21, 2020, 2:00 pm EST
So…the world is still in a very unique place. But there’s one channel that can endure just about anything – no matter where in the world buyers and customers are: Email. The problem? We’re betting most marketers haven’t gotten creative with their email strategy in months (if not years). Email is also often siloed from other digital channels, which leads to mixed messaging and a disjointed experience. Talk about friction. The solution? The digital marketing pros at Drift and Digitas are joining forces for a live session to share how to: Develop a fresh, data-driven approach to email; Create email offers that drive engagement and excitement; Apply the best parts of creative B2C emails to B2B programs
Friday, May 21, 2020, 1:00 pm EDT
Whether showrooms are closed or customers just want to do more of their research, shopping, and buying from home, video is the best and easiest way to engage with car buyers and service customers when face-to-face isn’t an option. From sharing DIY service tips that build customer loyalty to showing what your dealership is doing to keep customers and employees safe, we’ll share how dealerships across the country are using video and the results they’re getting – – including selling cars within minutes!
Friday, May 22, 2020
Friday, May 22, 2020,1:00 pm EST
Join the head of ANA’s influencer marketing practice to learn how top brands are maximizing influencer marketing, what trends are emerging, how to navigate its top challenges, how to leverage virtual and CGI influencers, and how brands are pivoting their influencer strategies to respond to COVID-19 changes.
Thursday, May 28, 2020
Thursday, May 28, 1:00 pm EDT
The process of content creation has changed a lot of the years. Gone are the days of creating pages for each keyword you planned to target. In today’s digital ecosystem, the key to SEO success is creating content that answers all potential questions related to the intent of the query. When done correctly, this content can also drive content marketing initiatives further by helping acquire quality links and gaining more visibility through social media. In this presentation, Jesse McDonald will show attendees how to create content that performs well from both an SEO and content marketing perspective.
How to Create Content that Gets Found in Google AND Builds Your Brand: 2020, Pandemic-Proof, Real-World Advice
Thursday, May 28, 1:30 pm EDT
When coronavirus hit the globe in 2020, the amount of Google searches went from 3.6 billion per day to over 6 billion per day in a matter of mere weeks. If your brand is not present in search, you're missing out. There's no time like the present to start creating content to grow and build your traffic and online presence. Instructor, author, and entrepreneur Julia McCoy has built five brands completely through content. In this session, she's bringing her best pandemic-proof, evergreen, brand-building content creation advice for you and your business; including the basics and fundamentals of making sure you have a site ready to rank, and the how of long-form SEO content writing and creation.
Thursday, May 28, 2:00 pm EST
The people in this bracket are quickly becoming the key buyers and decision-makers of today. On a daily basis, Millennials spend more than any other bracket. Learn how to capture this important segment to stimulate your business growth.
Thursday, May 28, 4:00 pm EST
One of the biggest impacts of social distancing due to the COVID-19 pandemic has been the skyrocketing online activity of consumers and businesses. While brands and digital marketers have taken advantage of this opportunity to grow their presence online, getting the right content across has been equally important, especially since businesses are having to adapt their products or services and operations to survive the crisis. With countries and states closing their borders, hyper-local content has become even more important. In this hyper-local scenario, ensuring that the right content goes across to the right audience has become even more important. Sabiha Shakil has extensive crisis management experience in her marketing career and will provide some tips on crisis communication to digital content marketers. She will also highlight some trends on the change in consumer behavior due to the pandemic, how businesses have responded to this behavior, and how it has impacted their content strategy and content execution.
We hope you were able to find a couple of topics that might be relevant to your business. If so, pick your favorite webinars & enroll today to ensure you save your very own spot! All you need to access most of these webinars is a good internet connection and a smart-phone or computer/laptop, and voilá, you're ready to tune in! If you would like to access more free digital marketing resources, visit our classroom to keep learning & growing as a professional!
Author: Sabrina Araújo Chamberlain