Creating unique & relevant social media content should be one of your top priorities if you're looking to strategically grow your online presence. One of the best ways to be strategic with your content is by keeping an eye out for upcoming holidays that might appeal to your audience, which gives you the opportunity to plan content ahead of time. Be it a traditional day like "Fourth Of July", or a goofy day like "World Emoji Day", holidays are a great way to connect with your audience!